Introduction by Jonny Taneski, Head of Sales and Partnerships at Milk Road

Hello XPR Network Community,

I was pleased to meet Irina, Karen, and Will at the recent Permissionless conference. Their insights offered a deeper understanding of what Metallicus is achieving and the significant role the XPR Network plays. I was also impressed by your community-led DAO proposal for conference participation. Following the path set by Blockworks, we at Milk Road have set up our own on-chain account and are thrilled to submit this proposal. 

Milk Road: Who We Are

Our Mission and Brand Identity

Founded by Shaan Puri, and Ben Levy, Milk Road is on a mission to make crypto approachable and digestible, without skimping on technical detail. We offer daily newsletters, educational website content, and social media insights that resonate with a wide range of readers from tech enthusiasts to financial experts.

Our Credentials

Detailed Newsletter Stats

- Subscribers: We boast 260,000 subscribers who are Web3 and crypto-natives & curious.

- Open Rate: A remarkable 40% open rate equates to about 100,000 daily readers.

- CPM: Our sponsors see an average of 1,000 clicks per newsletter send at a CPM of $45.

- Demographics: 

  - 86% Male

  - 63% aged 25-44

  - 39% earn over $100k per year

  - 67% are crypto investors/traders

  - 80% have been in crypto for over a year

- Top Interests: DeFi, Web3, and NFTs 

Comprehensive Website Stats

- Monthly Visitors: Around 200,000 unique monthly visitors with 85% acquired via organic search.

- Platform Usage: 58% by desktop and 69% Chrome browser

- Demographics:

  - 74% Male

  - 55% aged 25-44

- SEO Ranking: Several pages lead Google search rankings globally

- Top Non-Crypto Interests: Technology Enthusiasts, Media & Entertainment, and Financial Services

Media Partnership Proposal

The Narrative & Mission

Milk Road is committed to cutting through the noise and bringing our readers stories that matter. We've been keeping an eye on the now known XPR Network, and it's clear it’s doing something valuable in the blockchain & crypto space. From powering seamless trading on Metal X to driving payments on Metal Pay, the XPR Network is playing an integral role in shaping the industry's future, especially with features like governance and lending protocols.

We've crafted a media partnership package designed to dig into the nuts and bolts of what XPR Network is accomplishing and why this is important to the broader economy. Our aim is to educate our readers on the technological capabilities and the broader impact of the XPR Network in the evolving crypto landscape.

Detailed Package and Deliverables

1 x Sponsored Article about XPR Network

- Objective: To introduce XPR Network's technological and functional facets to our discerning Milk Road audience, aiming for engagement and exploration of the XPR Network site.

- Content: The article will delve into the key features of XPR Network like zero gas fees, human-readable names, and its pivotal role in the governance, trading, and payments ecosystem.

1 x Interview Piece with Marshall Hayner

- Objective: To offer Marshall Hayner a platform to discuss the broader vision that Metallicus has and how XPR Network fits into that.

- Content: Marshall will speak about the inception of XPR Network, its consistent uptime since launch, and lay out the roadmap for future developments.

2 x Product Reviews - XPR Network and Metal X & Lending Protocol

- Objective: To educate our readers through in-depth reviews based on hands-on tutorials provided to Milk Road.

- Content: Our team will go through full product demonstrations of both XPR Network and Metal X to offer actionable insights, advantages, and a thorough user-experience perspective.

3 x Sponsored Newsletters 

- Objective: To elevate brand awareness among our dedicated newsletter audience of 260,000 subscribers, encouraging them to further explore XPR Network.

- Content: Strategically placed creative banner ads at the top of three newsletters, designed for maximum impact and click-through rates, directing readers to delve deeper into what XPR Network has to offer.

Who Are Our Readers?

Our discerning readership is composed of thought leaders and industry experts from reputable organizations like YCombinator, Andreessen Horowitz, Google, Visa, Shopify, OpenSea, Microsoft, Stripe, and Meta.

Media Partnership Package Pricing

1. Sponsored Article about XPR Network

   - Rate Card Price: $6,000

   - XPR Network Price: $4,000

2. Interview Piece with Marshall Hayner

   - Rate Card Price: $6,000

   - XPR Network Price: $4,000

3. 2 x Product Reviews (XPR Network and Metal X & Lending Protocol)

   - Rate Card Price: $6,000 each, total $12,000

   - XPR Network Price: $4,000 each, total $8,000

4. 3 x Sponsored Newsletters

   - Rate Card Price: $4,500 each, total $13,500

   - XPR Network Price: $3,000 each, total $9,000

Total Rate Card Cost: $37,500

Total XPR Network Pricing: $25,000 ($12,500 discount)

Conclusion

We at Milk Road are genuinely impressed by the strides XPR Network is making in the crypto and decentralized finance space. The fact that we can submit this proposal through a DAO dashboard speaks volumes about the decentralized and forward-thinking ethos that XPR Network embodies. We're committed to educating our audience on groundbreaking projects like yours that are shaping the future of finance. With this media partnership, we aim to deliver valuable insights and narratives that not only build brand awareness but also educate and engage our readership. 

Thank you for considering our proposal. We're excited about the possibility of partnering with XPR Network to bring your story to our discerning and influential audience.