I believe we should allocate some of the marketing budget to hire someone dedicated to the role of driving adoption and growth of both MetalX and XPR Network as a whole. In short, I believe this would be a lot more powerful to have someone consistently driving this - consistency is key.

Responsibilities would include but not limited to:

• Creating Spaces on X to engage with the community and build a consistent presence there - share some alpha on what's in the pipeline to pique the interest of new people to the community

• Join Spaces created by community members to show clear involvement and act as an ambassador for the ecosystem

• Go into other Spaces and evangelise about MetalX and XPR Network in a positive manner highlighting the differentiators, the overall value proposition, and ultimately why it's better than other options

• Support with posting on social media to drive more followers to the social media accounts

• Build a following on other platforms such as TikTok and YouTube Shorts to ensure we're not missing out on adoption from younger generations using such platforms

• Build rapport with other influencers and projects, and build win-win situations which capitalise on network effect and bring more leads to the Metallicus business development team's pipeline

Objectives and Key Results (OKRs) to be defined for the person hired to ensure there's clear expectations on what needs to be achieved. These would be tied to real metrics related to adoption, retention, and financial metrics.

Ask: This request is asking to allocate $60,000 for this role to focus on the B2C side (retail) with regard to adoption and growth of MetalX and XPR Network.