Submitted by:

Paul Grey / Proton NZ

Overview:

In a significant step forward, Proton NZ has been collaborating closely with X to elevate our advertising strategy for XPR Network and Metal X. Through multiple meetings with an 𝕏 Advertising Director, where we presented the XPR Network DAO, we have not only garnered enthusiasm from 𝕏 but also secured substantial added value for our campaign. This partnership underscores a commitment to working hand-in-hand with 𝕏, ensuring the success of our robust $50,000 USD campaign, now enhanced through 𝕏's insights and support.

After collaborative discussions with the team at 𝕏, I’m excited to announce a special value add incentive for our campaign. We have secured an arrangement with 𝕏 where a 50% match will be added to our $50K spend as long as we complete the campaign in Q4 2023. This means, with a commitment of $50K from our end, we receive an additional $25K in value, bringing our total campaign budget to $75K.

Objectives:

Based on historical benchmarks in this category.

• Secure over 20 million impressions across all promotional posts

• Substantially increase follower count for both XPR Network and Metal X.

• Significantly boost traffic to xprnetwork.org and metalx.com.

Strategy:

Budget Allocation: $30,000 USD for @XPRNetwork and $20,000 USD for @MetalXApp accounts.

Develop engaging, targeted content that highlights the unique features of XPR Network and Metal X.

Campaign Management:

Paul Grey, in close coordination with the 𝕏 Advertising Director, will lead the campaign, ensuring the best strategies for audience targeting and ad spend are utilized.

Content Creation and Management:

• A specialized professional, working alongside Paul Grey, the Metallicus team, and the 𝕏 Advertising Director, will be responsible for creating high-quality, impactful content.

• The campaign will prioritize evergreen content, ensuring long-term value for the XPR Network community.
  

Digital Content Production:

• A mix of advertising graphics, video content, and various forms of engaging content.

• The strategy will incorporate best practices in crypto advertising and creative direction from 𝕏
  

Budget Breakdown:

• XPR Network Advertising: $30,000

• Metal X Advertising: $20,000

• Total Cost: $50,000, with additional value from our collaboration with 𝕏 enhancing the campaign’s reach and impact.
  

Metrics and KPIs:

Focused on Impressions, New Followers, and Website Visits.

Timeline:

• Planning and Strategy: 1 Week

• Content Development: 1 Week

• Campaign Execution: 3 Weeks

• Performance Analysis and Reporting: 1 Week

Conclusion:

This campaign, enriched through our collaboration with X, aims to significantly amplify the online presence of XPR Network and Metal X. With Paul Grey at the helm, and strategic guidance from 𝕏, we are well-positioned to achieve our ambitious goals, reflecting our commitment to the growth and visibility of XPR Network and Metal X in the blockchain space.

Community Engagement:

We invite the community to engage with this proposal, providing feedback and insights to ensure it aligns with our collective goals for promoting XPR Network and Metal X.